http://rid.unrn.edu.ar:8080/handle/20.500.12049/212 2026-04-19T18:44:05Z 2026-04-19T18:44:05Z Noriega, Estefania Daiana http://rid.unrn.edu.ar:8080/handle/20.500.12049/12924 2025-05-13T14:36:28Z 2023-10-25T00:00:00Z

Título: Plan de exportación del producto cristales de sal marina “Sal de Aquí” desde Argentina con destino a Estados Unidos. Autor(es): Noriega, Estefania Daiana Abstract: The following document contains a Business Internationalization Plan from Argentina to the United States of America of the product crystals of sea salt, tariff position 250100, for the company Sal de Aquí SRL, producer of sea salt and brines, located in the province of Chubut - Argentina. The objective of this work is to provide information to the company to perform their first export. It is prepared within the framework of the Final Degree Work Workshop. This plan is made highlighting the theoretical and practical knowledge of this and the other courses studied, in order to achieve consistency with the expected results. The Export Plan contains various strategies applied to controllable variables, with the aim of achieving the most appropriate alternative to carry out the export.

2023-10-25T00:00:00Z Giraudo, Rocio Soledad Loncon, Oriana Jazmin http://rid.unrn.edu.ar:8080/handle/20.500.12049/12713 2025-03-13T15:48:36Z 2025-03-12T00:00:00Z

Título: Plan de Internacionalización Empresaria para la empresa “Destilería Alto Valle S.A.S” Autor(es): Giraudo, Rocio Soledad; Loncon, Oriana Jazmin Abstract: This Final Grade Work aims to analyze the feasibility and development of a business internationalization project for the company "Destilería Alto Valle SAS", it is located in Allen city, province of Río Negro, Argentina. The product selected for the export plan is pear gin,marketed under the “Domenica” brand. The pears used to make it are organic and have international certifications.In the first instance, the company was evaluated in order to know its history, mission,vision and corporate objectives.Later on, from an exploratory market research, with the aim of knowing the international context, main buyers and suppliers, consumers, development in recent years and other analyzes that are in the development of the work, ten promising markets, characterized by being demanding and importing of the products under study, were pre-selected. For the selection of the most viable market, an attractiveness matrix composed of seventeen quantitative variables was applied, evaluating different environments relevant to the market entry, and from that evaluation Chike was the most attractive country for the company. The geographical segment that has been decided to enter is Santiago Chile, the country’s capital located in the Santiago Metropolitan Region.After the selection of the target market, an analysis has been made through secondary sources of the country and especially the market (4P analysis), where all the necessary information and tools are obtained to then develop the entry strategy an the operational plan taking into account the economic-financial impact of each decision, the calculation of the export price, the definition of product, promotion and distribution strategies. In addition, a five year financial projection was made through the cash flow, the calculation of the net present value, the internal rate of return and the investment payback period, considering that the company decides to enter the target market in the year 2023.Finally, the critical factors that could affect the realization of the project were examined,for which reason, it is necessary to concentrate on them to move towards success.Even though the work done has an academic rigor, the sources consulted are entirely reliable and everything presented is based on reality.

2025-03-12T00:00:00Z Arrese, Daniela I. http://rid.unrn.edu.ar:8080/handle/20.500.12049/533 2024-10-23T12:40:04Z 2016-01-01T00:00:00Z

Título: Estrategias asociativas en empresas red en el complejo productivo del Alto Valle de Río Negro Autor(es): Arrese, Daniela I. Descripción: En la presente investigación se realizó una descripción y caracterización de la estructura del complejo productivo de fruta de pepita y de los grupos de pequeñas y medianas empresas que se ubican en Alto Valle de Río Negro y Neuquén que conforman la red frutícola asociativa PAI S.A. Estudiando además los tipos y mecanismos de cooperación interempresarial usados para la formación de los grupos de empresa red, y el impacto sobre la competitividad y productividad esperado por los participantes de la red. Entendiendo que la posición competitiva de las firmas que la conforman, y de la propia red en el conjunto de la trama frutícola, ha tenido y tiene vinculación directa con la importancia alcanzada por los flujos materiales e inmateriales entre ellas, al interior de cada una, y con el entorno socioeconómico, a lo largo de los veintiocho años de existencia. A través de un extendido trabajo de campo, se han explorado en dicha red tanto las relaciones de compra-venta de bienes y servicios que se desenvuelven a través de intercambios entre las firmas, como los flujos de información, el intercambio de experiencias productivas y comerciales y la creación y circulación formal e informal de conocimientos al interior de las firmas, entre ellas y con las instituciones del entorno.

2016-01-01T00:00:00Z