Beltex

Abstract

In the following business plan the opportunity to offer fabrics partially Patagonian origin to the UAE, with a population of 9,346,000 inhabitants and a GDP per capita of $ 43,048.85, with properties suitable for insertion into the continent is shown , given its geographical location and favorable climate. It aims to capture 3% of the market. As expected, the emiratís are requesting of good quality products, no matter the price to be paid for it. Thus, the company has a great opportunity for development and growth, possessing experience and a great track record in this market. This has given them the knowledge to offer a product of good quality, durable and not easily reproducible attributes, work with virgin raw material quality and production process tightly controlled. The project requires an investment of USD134.191,1 benefit the company in various aspects of both quantitative and qualitative. First the company becomes fully liquid and solvent, allowing you to get more financial independence, thus acquiring a high backrest to meet contingencies. Another important factor is the profitability of the project, which will allow 226% increase over the previous year. Being the net income of $464,613.5. On the other hand, the New East presents a huge opportunity for business attire globally. Dubai and the UAE, are a trading giant undertaking a great approach to the textile world, providing opportunities of all kinds for importers and exporters of all nations. Thus, UAE offers Beltex new ground with innumerable possibilities for opening new markets. Finally it will be observed in the document knowledge about the process of introducing the product to the selected destination, strategies to implement in terms of marketing mix new and suggested changes to the company to better adapt to the market in general.