Comunicación en tiempos de pandemia: diagnóstico de la Subsecretaría de Prensa del gobierno de Río Negro

Abstract

This paper will evaluate the conditions, tools, techniques and communication strategies used by the province of Río Negro in the first stage of the outbreak of COVID-19 until the beginning of the vaccination process of the population. In this way, the effectiveness of the communicational approach to mitigate the negative effects of the pandemic in line with the health policies of the provincial government will be analyzed. Based on a mixed methodological approach with the use of quantitative and qualitative tools, with a deductive analysis reading from the general to the particular, documentary analysis, field work and academic contributions on the subject, we will arrive at a partial result on a series of concrete actions in a given period of time. The purpose of this analysis is to generate a diagnostic document in a local context for future crises and risk in communicational approaches at governmental level. Within this framework, the components and functional structures of the Undersecretariat of Press of the government of Río Negro, the map of target audiences of the messages, the construction and transmission of governmental messages in a health context from the articulation with governmental press areas and, finally, the strategic component of communication in decision making to face the situation will be analyzed.