Diseño e implementación de estrategias en Instagram para difundir las actividades de la RAUDA (Red Argentina Universitaria de Artes).

Abstract

This report details my professional involvement in RAUDA (Argentine University Network of Arts), specifically in the area of social media management. RAUDA is a national academic network composed of universities that link programs with arts training. The network's main objective is to defend the common interests of the arts to improve the academic quality of the network's member universities. It seeks to help strengthen and consolidate public higher education in the arts. RAUDA carries out management tasks with other public government agencies such as the CIN (National Interuniversity Council), the National Ministry of Education and Culture, and other organizations such as cultural centers like the CCK (Kirchner Cultural Center) or the INCAA (National Institute of Film and Audiovisual Arts). This is done to request public policies that benefit artistic institutions, which often require funding, teaching positions, and specific festivals where university artistic productions can be showcased. RAUDA is organized virtually, on an ad-hore basis, and holds an annual meeting, preferably in Buenos Aires. This report aims to show my progress and the results of my professional involvement, as well as the obstacles and challenges that arose.