La difusión en el audiovisual de bajo presupuesto.

Abstract

This work is oriented to the area of production in a low-budget genre short film, studying the success factors in audiovisual diffusion. The current situation of the Argentine short film could be compared, due to the abundance of proposals and the difficulties faced by the filmmakers, to that which the format experienced in the 1950s: an increasingly abundant and diverse production that unfortunately does not find the exhibition space, does not reach an audience or recover the economic investment. Filmmakers continue to strive to carry out their projects. It is the art of self-management, of the small business in which the director is often his own producer, his own cameraman, his own editor and, unfortunately, his own audience. Almost seventy years later, the commercial circuit for low-budget short films in Argentina seems not to exist. Even though new platforms such as video on demand (VOD) emerge every day with the need to exhibit new content and new diffusion tools such as social networks and instant messaging. Thus, as a Final Degree Project, in addition to playing the role of producer and creating the production design, I carried out, based on the research, a dissemination campaign that encompasses both social networks and a network of festivals and other distribution tools that are presented in the work.