De la idea a la acción; estrategia de Redes Sociales para la Fábrica Audiovisual

Abstract

In this report, I will address my professional involvement in the communications area at La Fábrica Audiovisual, specifically in social media management. This cooperative was founded in 2019 in El Bolsón as an outreach project by students of the Bachelor's Degree in Audiovisual Artistic Design at the National University of Río Negro. Over the years, this initiative grew until it was legally established as a cooperative in 2022. La Fábrica is primarily known for its diverse audiovisual projects, significantly expanding its range of services in recent years. Currently, the cooperative includes an Advertising Agency area that handles marketing and communications for local businesses, encompassing both strategy development and content creation for social media. There is also a Design Studio that creates both physical and digital graphic pieces. One of La Fábrica's needs was to have someone responsible for creating a communications strategy for its social media, in addition to designing and planning the content. After learning about this proposal, I saw an opportunity to put into practice and expand my knowledge of social media management, an area I've always been interested in and in which I already had prior experience. In the following pages, I'll discuss my journey over these five months with the cooperative, starting with research, moving through strategy design, and ending with performance analysis. I'll also discuss the challenges and difficulties I faced, as well as what I learned at each stage of the process.