Creando narrativas en la Fábrica Audiovisual.

Abstract

Post-production design plays a fundamental role in audiovisual narrative. Post-production encompasses various aspects, such as video editing, sound editing, visual effects, and color correction, which together shape the final audiovisual piece. Editing, in particular, impacts the narrative rhythm, the sequence of events, and the way the viewer connects emotionally. Through the selection and order of shots, montage can accelerate tension, strategically reveal information, and create symbolic connections. According to Sánchez-Biozca (1991), "Montage alludes... to the existence of fragments, of pieces, to the idea of construction, highlighting the clearly visible threads that sew these pieces and fragments together." (p. 13) Together, post-production design and montage are tools that enable audiovisual artists to tell stories effectively, influencing how the narrative is experienced and how the audiovisual's meaning is communicated. In this report, I detail my professional experience at the Fábrica Audiovisual cooperative, where I had the opportunity to work for six months in the post-production department. The cooperative offers a wide range of audiovisual production services such as the creation of reels, music videos, visual identity and branding, short films, documentaries, and commercials for various media, including social media. It also provides production services for advertising campaigns, TV programs, and event coverage. La Fábrica is dedicated to communicating creative, productive, and collaborative ideas effectively, artistically, and professionally, through the development of innovative, high-impact content and products. Their mission is to meet the needs of their clients and society at large by achieving specific communication objectives. They are committed to offering efficient creative and technical solutions to ensure effective communication and meet both individual and collective needs. During my time there, I was responsible for carrying out tasks and projects related to the post-production area, such as file organization, visualization of material, project editing, and color correction. In the following sections, I will present the details of my performance, the difficulties and challenges encountered, as well as the results and achievements during my time at the Factory.