Rediseño de Agenda Cultural Qué Hay

Abstract

. The Qué Hay Cultural Agenda was founded more than 13 years ago as the only means of cultural dissemination in the Andean Region. Since its inception, we believe it has played an essential role in the region's artistic sector, providing an independent channel for the free and up-to-date dissemination of events, courses, workshops, and other activities related to art and culture. Always with the end-user perspective in mind and from a transmedia perspective, the idea was to create an interconnected platform that would facilitate the expansion of content between print and digital media. In this way, residents and visitors of the region can access accurate, organized, and clear information about the region's cultural activities. To achieve this redesign, we began an interface design (UI) process focused on user experience (UX) to create an interaction design (IxD) that would materialize into a multimedia platform. It is important to clarify that while interface design focuses on the product itself, such as the website, mobile app, and print magazine, User experience focuses on the end user, and interaction design addresses the interaction between the user and the product. In this sense, we understand design according to Steve Jobs's statement, "Design is not just what you see and feel. Design is how it works." For this reason, the redesign will encompass the functionality and interactivity of the Qué Hay Cultural Agenda platform. Therefore, the mission is to analyze design challenges and solutions throughout the Agenda's history and develop a redesign that encourages user interaction, addressing their needs. Furthermore, this design must allow for the expansion of the experience through multiple interconnected media, thus providing a rich and dynamic cultural experience.