Biblia transmedia Hijas de la Luna.

Abstract

In the audiovisual field, two major roles can be recognized that transition together from the idea to the sale and/or exhibition of the material, in this case, a transmedia bible. These roles, often mentioned but little known in the specifics of their work, are: Direction and Production. We understand that in the audiovisual field there are different types of producers and directors. In the case of the development of a transmedia bible, we find a financial producer and a project manager. The financial producer is the one who seeks both public and private funding, whether monetary, in kind, or associative. They assess the market and the possibilities for insertion into it. We also keep in mind that "the primary function of a producer is to interpret the audience's desires, that is, to seek the underlying interest to which the audiovisual product will be directed" Jose Jacoste Quesada. “A project manager is an expert who possesses sufficient skills, project management tools, techniques, and knowledge to increase the chances of success of any project…. During project management, the project manager is the person with the overall responsibility for properly defining the strategies for initiating, planning, designing, executing, monitoring, controlling, and closing a project.” The methodology is clear: without dialogue between management and production, there is no project. Therefore, we understand that feedback from these roles and areas at each stage is important to ensure the project's success. Considering that part of a conclusion is being able to reflect on what we've done, throughout this entire project, we realized that our conclusion could be reflected in one line: “Ideas are better and can be transformed through dialogue as a team.” From the beginning, this idea was proposed by management as a film, but as the project progressed and the production department joined the team, this film was transformed into a series, generating an exchange of knowledge and reviewing each of the project's lines. The team understood that the foundation for generating a transmedia universe lay in the motto and the premise, which, being so clear and concise, allowed us to materialize this universe called "Daughters of the Moon." We then concluded that production, market analysis, direction, story, and concept are the essential pillars for developing an audiovisual project.