Lo artesanal como mediación técnica y simbólica. Cultura, identidad local y aprendizaje en la cerveza artesanal de Bariloche, Argentina

Abstract

The city of San Carlos de Bariloche (Río Negro, Argentina) is well - known for its landscapes and technological institutions, but also for its craft - beer culture. The commercial production of craft beer starts in the city in the 90’s. Today the craft - beer has an articulation with diverse registers and narratives about the craft. The approach of this article takes craft beer as a local instance of large scale process and as a cultural and material marker between diverse registers and narratives. The article analyzes how the craft beer is related with touristic and gastronomic narratives, local identity and city geography, the raw materials and beer elaboration learning. As a result the article reveals some effects of symbolic and technical mediators in circulat ion, production and consumption. Primary and secondary sources include interviews with brewers, observational registers and gastronomic - beer guides.