Turismo y cerveza artesanal en el fin del mundo. Propuestas en clave de desarrollo territorial

Abstract

In a world dominated by globalization and its consequences, different expressions arise in the search for something of their own, unique and distinctive from everything else, which is produced and experienced from the territory. Through a case study approach, this article explores the relationships between tourism and local gastronomy as an expression of territorial development processes. Local production of craft beer in Ushuaia, a touristic city, poses a favorable scenario to think about the role of sub-national public policies aimed to promote and/or strength gastronomy as a touristic resource. Contributions go toward two dimensions. On one hand, a territorial dimension based on enhancing the local symbolic value and generating capacity for collective action to consolidate the impact of craft beer in the local tourist offer. On the other hand, to reinforce production as a necessary link to beer sector development. Increased competitiveness, access to better prices and supply conditions, environment care, and the consolidation of years of experience are central to strengthen each enterprise.